DAILY MAIL & GENERAL TRUST PLC - Director/PDMR Shareholding

                       Daily Mail and General Trust Plc

Daily Mail and General Trust plc (the Company) announces that on 9 December
2013, conditional share awards (the Awards) over A Ordinary Non-Voting shares
in the Company (Shares) were made to the following Directors, being persons
discharging managerial responsibilities (PDMRs) in the Company, under the Daily
Mail and General Trust plc 2012 Long Term Incentive Plan (the 2012 LTIP):

Name Maximum number of Shares under Award (Award Shares)

Mr M. W. H. Morgan 104,500

Mr S. W. Daintith 74,167

Mr K.J. Beatty 77,226

The number of Award Shares set out above is the maximum number which may vest
under the Awards. The actual number of Award Shares which vest will depend on
the extent to which performance conditions have been satisfied over a five-year
period ending on 1 October 2018. These awards have been made with performance
conditions, set with reference to the Company's strategic goals. The 2012 LTIP
was approved by Ordinary shareholders at the Company's Annual General Meeting
on 6 February 2013.

The Share price used to determine the number of Shares awarded was that at
close of business on Friday 29 November 2013 of £9.155.

This notice is given in fulfilment of the obligation under DTR3.1.4 (1)(a).

Name of contact and telephone number for queries:

FRAN SALLAS 

10 December 2013